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This article was published on June 24, 2016


    Trulia teams up with a hip-hop icon to ‘Hammerfy’ the home buying process

    Trulia teams up with a hip-hop icon to ‘Hammerfy’ the home buying process
    Bryan Clark
    Story by

    Bryan Clark

    Former Managing Editor, TNW

    Bryan is a freelance journalist. Bryan is a freelance journalist.

    Buying a home is stressful. Buying a home from a blinged-out, parachute pants-wearing rapper from your childhood is somehow less stressful. Or, at least that’s what real estate site Trulia is hoping for with its new ‘Hammerfy Your Home’ promotion.

    The aim is to get potential buyers to “peace out and take a dance break” by transposing green-screened video of MC Hammer — complete with backup dancers and vocalists — right into your new (potential) living room. Whether it’s better schools, a backyard koi pond or an extra room for the bun in the oven, Hammer and Trulia have you covered.

    “MC Hammer is this iconic persona, especially for our demographic,” Paul Levine, president of Trulia, told Ad Age. He said the 54-year-old rapper typically resonates with home buyers in their 30s and 40s. “He brought a lot of his own ideas.”

    If you want to Hammerfy your home search, it’s as simple as answering six questions on this website.

    Once done, grab those parachute pants out of the closet, squeeze your (much larger) ass into them, and remember: you were once ‘2 Legit 2 Quit.’ Now you’re in your 30s (or 40s) and looking for a home with two screaming toddlers and trying to remember the dance to ‘Hammertime.’