Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check h Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check him out on Google+.
TripAdvisor has been offering personalized recommendations for a while already thanks to a tie-up with Facebook. Today, the online travel search giant is introducing a new feature with customization very much at its heart.
With ‘Just for You’, TripAdvisor promises to serve up tailored hotel recommendations based on your preferences and search history on the site.
For example, when you search for hotels for a specific location, you’ll see a range of tags to set your general preferences, including location, style, hotel class, price range, amenities and more.
TripAdvisor collects this feedback, along with your prior research and even contributions to the site (such as reviews), to deliver better recommendations under a special ‘Just for You’ section.
“With the new feature, we can not only match a traveler with their preferred type of hotel, but we can suggest the trendy, boutique hotel located downtown with a swimming pool because we know those are the specific hotel characteristics you like,” explains Adam Medros, a Senior VP at TripAdvisor.
The feature is only available on the Web for now – including mobile Web on tablet. Plans are afoot to introduce the feature to other platforms in the future, however.
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