This article was published on March 30, 2016

12 logos that put ours to shame

12 logos that put ours to shame
Boris Veldhuijzen van Zanten
Story by

Boris Veldhuijzen van Zanten

Founder & board member, TNW

Boris is a serial entrepreneur who founded not only TNW, but also V3 Redirect Services (sold), HubHop Wireless Internet Provider (sold), and Boris is a serial entrepreneur who founded not only TNW, but also V3 Redirect Services (sold), HubHop Wireless Internet Provider (sold), and Boris is very active on Twitter as @Boris and Instagram: @Boris.

Last week we announced our new logo. Most people liked it, some people loved it and a few people told us they miss the old one. We’ve asked those who thought they could do a better job to send us their suggestions. Lots of proposals came our way and we selected the best ones for your enjoyment. Leave your votes in the comments and if one stands out, we might just replace our logo with a user-generated design. I’ve left the very best one for last and hope we can use that one on Friday.

The first one is a classic, and no doubt inspired by our own new logo. A nice 3D touch and great new colors. Green as in ‘fresh’ and stone relief as in ‘classic’ and ‘trustworthy’. We love it.

This B&W hipster logo design would look great on a shirt. Or on a brown paper bag containing your vegan lunch. Or as a tattoo. And we can really identify with that thunderbolt. It just screams connectivity.

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At first I thought the top and bottom of this logo were missing, but that’s the whole point! Seeing what isn’t there, truth hidden in the margins. The symbolism is strong with this one.

Is the N missing with this logo? I’d rather drop the T to be honest. Still, looks fast and furious.

Okay, don’t know why but this one made me puke in my mouth a little bit. There’s something familiar about it, but can’t put my finger on it…

Very minimalistic effort by Rohit here! Less is more. And a nice gradient in the… wait… is that the N? Or a rotated V? Or a > because we love code? You’ve lost me…

Frank gave us two versions for the new logo! We’re not paying for two designs Frank! Nice try though.

Over at Brand New a guy called j3world improved our new logo a bit. He didn’t like the W.


Khaled made a quick one for us and you can probably tell how quick that was. We dig the glow but we doubt it scales well.

Screen Shot 2016-03-30 at 13.01.37


Joost gave us three flavours to choose from. Our in-house designer actually explored the double slash concept, before learning that the Web’s inventor, Tim Berners-Lee, regrets having introduced them. Also, you’ll be sent straight to design prison for designing an acronym in lowercase.

And by far my favourite of all the alternative designs I’ve seen is this very simple version of just our letters in lower caps and a subtle and personal font I don’t recognise but still feels familiar. Also love the pink which has a very HTML1.0 ‘visited link’ vibe to it. Thanks Christopher!

Think you can beat these gems? We doubt it, but why not prove us wrong? Send us some more proposals by posting your TNW logo on social media and linking to it in a comment below.

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