While Hwang isn’t keen on the term ‘stock’ (he believes that artists have been “screwed over” by the stock media industry in the past), he’s keen to point out what Pond5 sees as its key differentiator from rivals like iStock and Shutterstock. Hwang says that Pond5 is more ‘artist-friendly’, giving artists the power to set their own prices, and paying them a higher commission rate than rivals.
Hwang also tells us about the new Pond5 plugin for Adobe Premiere Pro, and the company’s plans for similar partnerships in the future.
Catch up with all of The Next Web’s coverage of IBC, in partnership with LiveU.
[Disclosure: The Next Web currently has a deal with Pond5 to allow it access to the Pond5 image library at no cost]