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Story by
Martin Bryant
FounderMartin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.
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It’s a common dilemma for startups – bootstrap the business, self-funding it so you keep all the equity, or hunt for VC funding to boost your resources while handing over a portion of the company?
What are the issues to consider when making this choice – and is there a ‘right’ or ‘wrong’ answer? To find out, I spoke to Jon Bradford, of UK accelerator Springboard, and Christina Cacioppo of Union Square Ventures to get the opinions of people who deal with this kind of issue every day.