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This article was published on July 12, 2011

Thought NASA was stuffy? Check out its geek-cool brand guidelines.


Thought NASA was stuffy? Check out its geek-cool brand guidelines.

If you thought NASA was a stuffy scientific agency failing to remain relevant in the current socio-political climate… well, you could be right. I have no idea. But one thing’s for sure: its brand guidelines aren’t stuffy. They are, as Duane Kinsey put it, “geek-cool.”

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