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This article was published on July 12, 2011


Thought NASA was stuffy? Check out its geek-cool brand guidelines.

Thought NASA was stuffy? Check out its geek-cool brand guidelines.
Joel Falconer
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Joel Falconer

Joel Falconer is the Features Editor at TNW. He lives on the Gold Coast, Australia with his wife and three kids and can sometimes be found g Joel Falconer is the Features Editor at TNW. He lives on the Gold Coast, Australia with his wife and three kids and can sometimes be found gaming or consulting. Follow Joel on Twitter.

If you thought NASA was a stuffy scientific agency failing to remain relevant in the current socio-political climate… well, you could be right. I have no idea. But one thing’s for sure: its brand guidelines aren’t stuffy. They are, as Duane Kinsey put it, “geek-cool.”

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