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This article was published on December 30, 2011


This Samsung ad takes another leaf out of Apple’s book

This Samsung ad takes another leaf out of Apple’s book
Martin Bryant
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Martin Bryant

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Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

Samsung and Apple may be battling it out in the courts around the world over who’s copying whom when it comes to their products, but there’s little doubt where the inspiration came from when it came to this Korean ad for its Galaxy Tab tablet.

With jaunty, upbeat, feel-good music and a warm, fuzzy family feel, you could be forgiven for thinking it was an iPad ad if you weren’t paying attention.

As MacRumors notes, this ad was uploaded to YouTube two weeks ago on 14 December but the similarity has only just come to light. Samsung recently took a direct pot-shot at Apple in an American ad, but this Korean example is certainly a departure from some of its previous Galaxy Tab spots in its home market.

Beyond disputes over similarities between its Galaxy products and Apple’s devices, Samsung has previously been caught using an Apple screenshot and Apple icons in one of its Italian stores.

Of course, Apple isn’t the only company to use emotional impact to sell consumer products but when two companies are at each other’s throats, it’s certainly a noteworthy development.