Story by
Matthew Hussey
Commissioning EditorMatt Hussey was the former Editor-in-Chief for The Next Web. Previously he worked on the launch of Wired UK, ShortList and Mr Porter. He's b Matt Hussey was the former Editor-in-Chief for The Next Web. Previously he worked on the launch of Wired UK, ShortList and Mr Porter. He's been an active contributor to GQ, FHM, Men's Health, Yahoo, The Daily Telegraph and maintains a blog on Huffington Post
Spam, the cockroach of the Web has been scurrying in and around our inboxes for time immemorial. But what would happen if you dived into your spam filter and started replying?
Writer and comedian James Veitch gave it a try late last year and was invited to do a TED Talk to explain the results.
