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This article was published on January 10, 2016

This is what happens when you start responding to spam

This is what happens when you start responding to spam
Matthew Hussey
Story by

Matthew Hussey

Matthew Hussey
Story by

Matthew Hussey

Commissioning Editor

Matt Hussey was the former Editor-in-Chief for The Next Web. Previously he worked on the launch of Wired UK, ShortList and Mr Porter. He's b Matt Hussey was the former Editor-in-Chief for The Next Web. Previously he worked on the launch of Wired UK, ShortList and Mr Porter. He's been an active contributor to GQ, FHM, Men's Health, Yahoo, The Daily Telegraph and maintains a blog on Huffington Post

Spam, the cockroach of the Web has been scurrying in and around our inboxes for time immemorial. But what would happen if you dived into your spam filter and started replying?

Writer and comedian James Veitch gave it a try late last year and was invited to do a TED Talk to explain the results.