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This article was published on December 2, 2011

This infographic illustrates the cost of marketing on Facebook

This infographic illustrates the cost of marketing on Facebook

There’s no doubt about it, marketing on Facebook is something businesses are doing more and more as the social network grows closer to one billion members. The Facebook ad team has actually done a wonderful job working with engineers at the company to build an easy to use, self-service ad product that makes Google AdWords targeting seem silly and incomplete.

You can target Facebook ads to people of a certain age, location, or area of interest. You can get really focused with your marketing.

This infographic from Flowtown shows survey results the company collected about who is marketing on Facebook. Impressively, 69% of the businesses they spoke with are utilizing Facebook for this very purpose. The infographic also shows that Health Care is the most expensive industry to market on Facebook, and it would cost you upwards of $320,000 to get 300,000 likes on your Facebook page. Wowser.

Click here to see it in its full glory: