Nate SwannerFormer Reporter, TNW
TNW's former West Coast writer in the PNW (Portland, Oregon). Nate loves amplifying developers, and codes in Swift when he's not writing. If TNW's former West Coast writer in the PNW (Portland, Oregon). Nate loves amplifying developers, and codes in Swift when he's not writing. If you need to get in touch, Twitter is your best bet.
T-Mobile does some crazy stuff, and that’s probably why people like them so much. From its trash talking CEO down to the aggressive ‘Uncarrier’ moves, it’s never a dull moment. That’s probably why the video you’ll see below could only come from T-Mobile.
If you follow CEO John Legere on Twitter, you may remember he went on quite the rampage not long ago, offering free phones to those who needed an upgrade. It was #PhoneShame, and classic Legere (and by virtue, T-Mobile).
First, #UncarrierAmped upped the ante on JUMP! with #JUMPonDemand – and I nearly broke my thumbs responding to and fixing #phoneshame!
— John Legere (@JohnLegere) July 28, 2015
The #PhoneShame video is a tongue-in-cheek take on those terrible commercials for medication, as well as old phones. Leveraging its new ‘Jump! On Demand’ program, T-Mobile hopes that existing and new customers will keep upgrading.
While the video is silly, T-Mobile backs it all up with some serious offers. Just last month, T-Mobile announced you could get the next iPhone if you sign up before Labor Day. For the iFans out there, that’s a pretty rad deal.
T-Mobile’s video may be as weird as it is clever, but no other carrier seems to have as much fun. We can applaud that; the video, however, gets a few groans.
Read next: If you buy an iPhone 6 from T-Mobile now, it’ll upgrade you to the next one for free
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