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This article was published on January 25, 2017

This bag of chips calls an Uber when you’e had a few too many

This bag of chips calls an Uber when you’e had a few too many
Bryan Clark
Story by

Bryan Clark

Former Managing Editor, TNW

Bryan is a freelance journalist. Bryan is a freelance journalist.

In 2017, a bag of chips knows when you’ve had too much to drink.

The bag, a creation by Goodby Silverstein & Partners, comes equipped with tech that’ll help you get home safely after having a few too many. Tostitos’ limited edition ‘Party Safe’ bag comes outfitted with a sensor connected to a microcontroller capable of picking up trace amounts of alcohol on your god-awful post-game breath.

Once it detects alcohol, the bag displays a red steering wheel and a “Don’t Drink and Drive” message.

Better, the Party Safe package communicates over NFC (near-field communication) and allows drunken football fans to summon an Uber by tapping their phone against the bag. A partnership between Tostitos, Uber, and MADD (Mothers Against Drunk Driving) even offers partygoers a $10 coupon to use on their ride home.