Rub shoulders with leading experts and industry disruptors at TNW Conference →

The heart of tech

This article was published on January 31, 2012


    This 5 year-old interprets famous logo designs and it’s absolutely adorable

    This 5 year-old interprets famous logo designs and it’s absolutely adorable
    Harrison Weber
    Story by

    Harrison Weber

    Harrison Weber is TNW's Features Editor in NYC. Part writer, part designer. Stay in touch: Twitter @harrisonweber, Google+ and Email. Harrison Weber is TNW's Features Editor in NYC. Part writer, part designer. Stay in touch: Twitter @harrisonweber, Google+ and Email.

    This video features the founder of Ladd Design‘s 5 year-old son, as he explains to us what many of the most famous and pervasive logo designs mean. Just so you know, it’s past midnight here in NY, but as soon as I saw this I knew it needed to be shared. That’s how adorable it is. Seriously.

    Digging deeper beyond the cuteness, this little kid’s interpretations reveal a lot about the nature of branding, the effect it has on children and the often ignored details within a logo mark. Sometimes it takes the simplicity of a child…well, never mind…

    It’s also notable that one of the only logos the kid recognizes is the “Apple Store logo, with a bite taken out of it.” Check out the video below and let us know what you think!

    Found via Ryan Brown‘s tweet.