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This article was published on August 4, 2013

    Think you know how to pronounce Helvetica, Futura and other popular fonts? Think again

    Think you know how to pronounce Helvetica, Futura and other popular fonts? Think again Image by: Marek Uliasz
    Harrison Weber
    Story by

    Harrison Weber

    Harrison Weber is TNW's Features Editor in NYC. Part writer, part designer. Stay in touch: Twitter @harrisonweber, Google+ and Email. Harrison Weber is TNW's Features Editor in NYC. Part writer, part designer. Stay in touch: Twitter @harrisonweber, Google+ and Email.

    Thanks largely to personal computers, many typefaces have become household names. But, because many people only encounter these typefaces within Microsoft Word or online, mispronunciation is quite common.

    Of course, pronunciation will vary from country to country, and that’s perfectly fine (you won’t find me pronouncing the letter “Z” as “zed”), but in case you were curious as to how faces like Neue Helvetica, Univers, Frutiger and Akzidenz Grotesk are pronounced by their creators, look no further than below.

    ➤ The Pronunciation of European Typefaces (via Designer News)

    Image credit: Thinkstock