Kaylene Hong was Asia Reporter for The Next Web between 2013 and 2014, based in Singapore. She is bilingual in English and Mandarin. Stay in Kaylene Hong was Asia Reporter for The Next Web between 2013 and 2014, based in Singapore. She is bilingual in English and Mandarin. Stay in touch via Twitter or Google+.
Google’s autocomplete feature reflects the most popular searches that people type into its search engine — and it has revealed a shocking amount of gender bias toward women, as showcased in this series of ads from UN Women (via Adweek).
These powerful ads were created by head of art for Ogiilvy & Mather Dubai, who told Adweek that they “show the results of genuine searches, highlighting popular opinions across the world wide web.”
Even though autocorrect results vary in different countries, and Adweek notes that the ads show searches done in the US, a quick search on Google Singapore (where I am based) shows that the gender inequality seems to persist across continents.
➤ Powerful Ads Use Real Google Searches to Show the Scope of Sexism Worldwide [Adweek]
Headline image via Mario Tama/Getty Images
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