The heart of tech

This article was published on June 13, 2013


    These brilliant ads don’t just pitch you, they double as benches, shelters and ramps

    These brilliant ads don’t just pitch you, they double as benches, shelters and ramps
    Harrison Weber
    Story by

    Harrison Weber

    Harrison Weber is TNW's Features Editor in NYC. Part writer, part designer. Stay in touch: Twitter @harrisonweber, Google+ and Email. Harrison Weber is TNW's Features Editor in NYC. Part writer, part designer. Stay in touch: Twitter @harrisonweber, Google+ and Email.

    The best ads never feel like advertisements. They engage you, make you think — perhaps even catch you by surprise.

    This is exactly the sort of ad Ogilvy created for IBM’s “People For Smarter Cities” campaign; instead of shoving information down your throat, the ads attempt to make city life a bit easier by serving dual purposes in clever ways.

    Watch the video below and tell me you don’t love it.

    Via: NOTCOT