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This article was published on May 3, 2017

There’s still one thing Instagram can’t copy from Snapchat

There’s still one thing Instagram can’t copy from Snapchat
Bryan Clark
Story by

Bryan Clark

Former Managing Editor, TNW

Bryan is a freelance journalist. Bryan is a freelance journalist.

For all the doom and gloom surrounding post-IPO Snapchat, the company has one thing Instagram hasn’t been able to copy: its loyal userbase.

According to mobile analytics company App Annie, Snapchat’s 60 million daily active users offer advertisers a unique opportunity to reach users not visiting other platforms. 35-percent of Snapchat’s users aren’t visiting Facebook on the same day(s) it checks Snapchat, while 46-percent aren’t found on Instagram. For Google, it’s more of the same: 61-percent of Snapchat’s daily active users aren’t watching YouTube videos.

Google and Facebook are the world’s largest ad platforms, and it’s not close. A recent report suggests the two combine for one-fifth of global ad revenue. But for advertisers, Snapchat offers reach not found on either of the two go-to spots for advertisers.

And this is something even Instagram can’t copy.

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