The Telegraph’s website tops 40m monthly visitors for the first time

With people around the UK and further afield clambering to monitor the news during last month’s riots, it seems the Telegraph newspaper’s online offering got a real boost in traffic.

As the Guardian reports today, The Telegraph website drew in over 40m monthly users for the first time ever last month, with a 6.95% rise in traffic meaning it notched up 40,928,617 users in August. Its average daily users also received a boost, hitting 2,145,989, representing a 9.39% rise on the previous month.

The Guardian didn’t report on its own monthly unique user figures for August, as part a “new policy of reducing the focus on monthly traffic figures”. But it did record its second ever biggest monthly rise in daily readers, with an 8.85% month-on-month increase in daily users taking it past the 3m daily users mark for the first time. Going by July’s figures which saw the Guardian notch up over 49m visitors, it may well have surpassed the magic 50m monthly users mark in August.

Needless to say, Mail Online is still the number one newspaper website in the UK in terms of traffic, with 74,922,559 visitors last month, but it secured a mere 2.68% rise in monthly users for August.