Handling your company’s social presence is far from something to be taken lightly. We’ve seen stories, time and again, about how social media can help to make or break a business, so needless to say that we’re far beyond the point where it needs to start being a concern.
Think of the Social Media ProBook as a guide to the who, where, how and why of social. From guides to how PR people should think about social, to writing for Facebook and organizing your company from the inside out, the ProBook offers sage advice from some of the best in the business.
In short, it’s a positively golden resource for any company. Want to get your hands onto it? You can download it here. Of course, feel free to browse through the SlideShare version below if you have a fear of bandwidth commitment.