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This article was published on May 31, 2011


The Real Story Behind the New Twitter Notifications

The Real Story Behind the New Twitter Notifications
Daan
Story by

Daan

Daan. 27. Dutchman in New York. Digital Strategist @ Ogilvy. Music, movies, going out, blogging, whisky and lots of having fun. Daan. 27. Dutchman in New York. Digital Strategist @ Ogilvy. Music, movies, going out, blogging, whisky and lots of having fun.

So, after the bright minds of the marketing world have been predicting the death of email for years now, all of a sudden Twitter is inboxing you with notifications on anything that is sent into the Twittersphere with your Twitter handle in it. Of course, Twitter addicts are going crazy – tweeting about the fact that their Gmail is flooded by emails (obviously an attempt at showing just how popular they are). But now this screenshot from an earlier build of the feature leaked, which shows why the feature actually was launched. And all of a sudden, it all makes sense.

(via @andrewsenter, @grokstar)