The heart of tech

This article was published on May 10, 2012


The Nokia developer video that should not have been: The ‘Dev City’ Rap

The Nokia developer video that should not have been: The ‘Dev City’ Rap
Matt Brian
Story by

Matt Brian

Matt is the former News Editor for The Next Web. You can follow him on Twitter, subscribe to his updates on Facebook and catch up with him Matt is the former News Editor for The Next Web. You can follow him on Twitter, subscribe to his updates on Facebook and catch up with him on Google+.

Nokia is on a mission, a mission to take Ready.Set () {Code} Challenge on the road.

It’s hitting 13 cities and wants to find developers who build the ‘coolest, baddest apps’ for Window Phone and to celebrate that, it’s only gone and commissioned quite possibly the most awkward developer video that ever existed.

It’s a parody of Tyga’s Rack City called Dev City, and it’s not pretty. Nokia pulled the original video but Gizmodo grabbed a copy, which we embedded in our player below):

It appears Nokia liked Smixx’s Steve Ballmer ‘Developers’ rap so much, they wanted in on the action. Here’s the less awkward song that they released about a year back:

“I want a Lumia in my pocket so I’m ready to win.” – Win, you will not.