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This article was published on September 15, 2010

The new – Faster, better experience…and similar to the iPad.

The new – Faster, better experience…and similar to the iPad.

Watching live from the Twitter event, @Ev has just told the world about a whole new Given that the Twitter site is the most accessed way of Twitter users, it only makes sense.

According to what we’ve seen so far, the new looks quite similar to the design that we recently saw in Twitter’s new official iPad application, with details on the right side of the screen. The new sidebar is twice as wide as before, so that you can see trends, suggestions and media.

You’ll notice some other big changes as well, such as endless scrolling, a top-mounted navigation. Clicking on a geotag will now open the map within the content, and clicking on a user opens their profile in a mini window. In fact, it’s so similar to the iPad application that it looks as if the new design was pulled directly from it.

The goal, according to Ev, is to provide a richer, faster experience for users. It is a complete revamp of the site, with a focus on being very responsive with the new Twitter architecture. As Ev says, it is beneficial to the whole ecosystem, and includes keyboard shortcuts.

The new site will start launching today, with an incremental rollout to all users. There are 16 partners, including Ustream, Vimeo, Twitpic and many more.

Twitter states that the new site has gone through rigorous testing, both internally and with external users. In all, there were weekly sessions with 6 people in each session testing the new interface.


A brief video tour of the new site.

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