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This article was published on March 9, 2015


The new MacBook shows San Francisco is more than just the Apple Watch font

The new MacBook shows San Francisco is more than just the Apple Watch font
Mic Wright
Story by

Mic Wright

Reporter, TNW

Mic Wright is a journalist specialising in technology, music and popular culture. He lives in Dublin. He is on Twitter at @brokenbottleboy. Mic Wright is a journalist specialising in technology, music and popular culture. He lives in Dublin. He is on Twitter at @brokenbottleboy.

Apple’s been using Vag Rounded – the typeface originally deployed by Volkswagen in 1978 – on its keyboards since 1999, when it launched the original iBook.

But it looks like those days are over. The new MacBook uses San Francisco, the same font you’ll find on the Apple Watch.

Screen-Shot-2015-03-10-at-8.51.01-am-798x310

The company originally said it had designed San Francisco “specifically for legibility on Apple Watch” but it looks like it’s rather more taken with its creation. Given Apple’s love of consistency, you can expect to see the font make its way onto all its other keyboards shortly.

Vag Rounded

Screen Shot 2015-03-09 at 20.45.28

San Francisco 

sanfrancisco_font

Poor old Vag Rounded is now reduced to serving on the signage of a few retailers around the world and in some programming by Brazilian TV network Rede Globo. Volkswagen ditched it way back in 1992.

MacBook [Apple]

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