As well as name checking colleagues and thanking party workers, he made time to talk about selfies and a Twitter fandom dedicated to him:
Thank you for the selfies. Thank you for the support. And thank you for the most unlikely cult of the 21st century – Milifandom.
#Milifandom was coined by a 17-year-old student and first reported by BuzzFeed. Meanwhile, the public’s desire to grab selfies with the politician and share them in support of him, became another press obsession.
While cynics – and I’m usually one of them – will sneer at the injection of frivolity into a serious statement, the phenomenon shows just how much internet culture has permeated our political process. Our leaders can’t ignore it.
Best wishes to Ed Miliband in his new career as a full-time meme.
Image credit: BBC News