The heart of tech

This article was published on May 31, 2011


    The making of VW’s Black Beetle Commercial: A lesson in 3D Animation

    The making of VW’s Black Beetle Commercial: A lesson in 3D Animation
    Courtney Boyd Myers
    Story by

    Courtney Boyd Myers

    Courtney Boyd Myers is the founder of audience.io, a transatlantic company designed to help New York and London based technology startups gr Courtney Boyd Myers is the founder of audience.io, a transatlantic company designed to help New York and London based technology startups grow internationally. Previously, she was the Features Editor and East Coast Editor of TNW covering New York City startups and digital innovation. She loves magnets + reading on a Kindle. You can follow her on Facebook, Twitter @CBM and .

    One of our favorite SuperBowl commercials from this past February was undoubtedly Volkswagen’s Black Beetle, which promoted the forthcoming launch of the new 21st Century VW Beetle. As viewers, we rarely pause to think of the amount of technology and craft that goes into a 30 second spot in between touchdowns and hot wings.

    The commercial was created by Director Dante Ariola, agency Deutsch, and The Mill London to create the realistic CG beetle and its insect friends. Take a look at how they did it in this special making of the film: