Story by
Courtney Boyd Myers
Courtney Boyd Myers is the founder of audience.io, a transatlantic company designed to help New York and London based technology startups gr Courtney Boyd Myers is the founder of audience.io, a transatlantic company designed to help New York and London based technology startups grow internationally. Previously, she was the Features Editor and East Coast Editor of TNW covering New York City startups and digital innovation. She loves magnets + reading on a Kindle. You can follow her on Facebook, Twitter @CBM and Google +.
One of our favorite SuperBowl commercials from this past February was undoubtedly Volkswagen’s Black Beetle, which promoted the forthcoming launch of the new 21st Century VW Beetle. As viewers, we rarely pause to think of the amount of technology and craft that goes into a 30 second spot in between touchdowns and hot wings.
The commercial was created by Director Dante Ariola, agency Deutsch, and The Mill London to create the realistic CG beetle and its insect friends. Take a look at how they did it in this special making of the film: