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This article was published on November 22, 2010


The Facebook Shoe

The Facebook Shoe
Brad McCarty
Story by

Brad McCarty

A music and tech junkie who calls Nashville home, Brad is the Director TNW Academy. You can follow him on Twitter @BradMcCarty. A music and tech junkie who calls Nashville home, Brad is the Director TNW Academy. You can follow him on Twitter @BradMcCarty.

Sometimes, a simple title is all you need, because you simply can’t make this stuff up.

Designed as a concept, the Adidas Facebook Superstars are a play off of the project that Adidas did in 2006 to celebrate its 35th anniversary. Emblazoned with the Facebook logo, the mission statement and of course sporting the customary Facebook blue color, they’d certainly be a shoe to send a message.

The problem, however, is that the message would automatically post to your wall with every step that you take.