Jimmy Maymann, the CEO of the Huffington Post, does not believe in paywalls because often the content is not worth paying for. He believes in free access. However, there is a challenge to that – how to make the business profitable? Besides advertisements, Jimmy, coming from video background himself, believes in video. If done right, video is something that matters from monetization perspective.
Businesses such as Guardian or New York Times produce 90 to 95 percent of their content. Using only an ad-funded model, Jimmy thinks it is impossible to have 99 percent of original content paid by ads, and this is a challenge that Huffington Post has been facing.