Niall is a social media advocate and co-founder of digital marketing agency Simply Zesty. He helps small brands get their message out to the Niall is a social media advocate and co-founder of digital marketing agency Simply Zesty. He helps small brands get their message out to the world and engage with their customers using the free tools available to them.
With more than 100 million users worldwide on both iOS and Android, Instagram’s success as a mobile platform is clear to see and now with its expanded web presence, there are now more opportunities than ever to show off your photography skills.
However, how many times do you take a photo and use a filter without really thinking about it? For many of us, we just slap on a filter because it just happens to make it look better, but what you mightn’t know is that each filter suits a certain types of image. Knowing which one to use, and what effect it will create, will go a long way to improving your photos.
Here is our guide showing you what filters are available and when you should be using them. We’ve also provided images to show you exactly what effect they have and the best places to use them.
What it does: Adds more light to your image, but focuses it mostly towards the centre. The darker the photo, the more you will notice this effect.
Use When: You want to give your photo a somewhat aged appearance.
What it does: Gives images a nice glow and provides softer lighting on the subject.
Use When: You’re taking close-up shots of people.
What it does: Gives your images an icy look. The slight tint and altered lighting gives these images a colder feel.
Use When: You’re outdoors. It’s particularly effective when you’re taking photos of buildings or monuments.
What it does: Makes the colours in your image more vibrant, giving a warm appearance.
Use When: There are strong colours in your image, can be used both indoors and outdoors depending on the subject
What it does: Makes images appear softer, but unlike Rise, Sierra gives a faded look.
Use When: You want your nature and outdoor shots to appear calm and soothing.
What it does: Adds rich colours and strong shadows to the image.
Use When: You want to show off what you’re eating.
What it does: Mostly faded and blurred colours, making an image appear older than it is.
Use When: If you want your image to look ‘cool’
What it does: Gives images a smoked look, with particular emphasis on purple and brown colours to achieve this effect.
Use When: You want to give images a creepier feel.
What it does: Gives the centre of your image a burnt look, making the image look aged.
Use When: You’re taking photos of a summer event, so nights out, BBQs, picnics, etc.
What it does: Provides a greyish tint that gives images a darker, more metallic appearance.
Use When: Your image has strong shadows.
What it does: Turns your image black and white.
Use When: Light and shadow are prominent in your image.
What It Does: Similar to Lo-Fi, but the colours aren’t as dramatic.
Use When: Anywhere you want to enhance vibrant colours, but not to the same extent as Lo-Fi.
What it does: Gives your image a faded quality, as if it was taken in the 1980s.
Use When: You want to give an image an antique feel.
What it does: Gives your images a nice, warm feel. Also, includes a slightly pink tint to help achieve this effect.
Use When: You want to give your photos a nostalgic feel.
What it does: As the title suggests, gives your image a brighter, faded look.
Use When: You want your image to look like it was taken in the 1970s.
What it does: Gives images a bright, vibrant feel and provides it with a radiant glow overall.
Use When: You want to give a photo a nice, warm feeling.
This content is published courtesy of digital marketing agency SimplyZesty.
Image Credit: Thomas Coex/Getty Images
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