This article was published on June 12, 2015

The Culture Economy

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What makes a great company? Is it the people? The products? The technology? Julia Hartz, the co-founder of Eventbrite, thinks it is the people. In her talk, she discusses the challenges of developing and sustaining company’s culture.

Together with two other co-founders, she started Eventbrite in 2006. For a few years, they remained a small team but then grew from 30 to 100 people in less than a year. Companies with such rapid growth can go down a path where they lose their identity. Julia’s goal was to develop a culture that would never stop evolving and that employee would want to live in. She succeeded in creating a happy culture, but she also learnt some important lessons along the way, like a happy culture does not necessarily mean a profitable culture. The company was happy, but did not make its sales goals that year.

How do you prevent creating a happy but underperforming company? And what is the secret of hiring the right people? Watch Julia’s talk to find out.