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This article was published on April 22, 2021

The 2023 Cadillac Lyriq marks the brand’s new all-electric era

The game is on

The 2023 Cadillac Lyriq marks the brand’s new all-electric era
Ioanna Lykiardopoulou
Story by

Ioanna Lykiardopoulou

Ioanna is a writer at SHIFT. She likes the transition from old to modern, and she's all about shifting perspectives. Ioanna is a writer at SHIFT. She likes the transition from old to modern, and she's all about shifting perspectives.

Cadillac promises to become a pure electric brand from here on now, and it all starts with the 2023 Cadillac Lyriq.

On Tuesday, GM unveiled the production version of the Cadillac Lyriq SUV, its first all-electric vehicle, and the first GM vehicle featuring its Ultium battery technology.

The 2023 Cadillac Lyriq runs on a 100kWh lithium-ion battery pack, with capacity of over 300 miles range on a full charge.

The dashboard is graced by a 33-inch-diagonal advanced LED display.

There’s also Super Cruise, which Cadillac claims is “the first true hands-free driver assistance technology for compatible roads.” Cadillac’s competition with Tesla couldn’t be clearer – but at this point, the company should steer clear of any possible instances of autonowashing.

The new EV’s starting price will be $59,000.

With that, Cadillac kicks off its journey towards becoming a zero-emission marque in the coming years.

Rory Harvey, Global Vice President of Cadillac, stated that the brand will only release all-electric vehicles, starting now.

“We will be leaving this decade as an EV brand, as things stand today, which means we will not be selling ICE vehicles by 2030,” he commented. 

As a result, a transitional decade from ICE to BEV vehicles will still be needed.

Cadillac is joining the EV game a bit late, compared to other luxury brands, such as Volvo, BMW, and especially Tesla.

With this ambitious commitment, it seems determined to go electric and compete with the biggest brands in the business. 

Credit: Cadillac
Credit: Cadillac
Credit: Cadillac


Do EVs excite your electrons? Do ebikes get your wheels spinning? Do self-driving cars get you all charged up? 

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