Snapchat is basically powered by teens. A March report from ComScore shows that 71 percent of Snapchat users are under 34 years old, and 45 percent of them are in that 18-24 demographic. Reliable demographics on teens’ use of social media are extremely hard to come by, but it’s safe to assume that the high school set is a part of the majority on the app.
Teens love Snapchat. Except the company’s content-driven Discover feature. They hate the crap out of that.
And the company’s latest update now puts Discover at the top of every user’s story list. The teens? They are pissed.
Snapchat’s youthful audience has spoken regarding their distaste of Discover, but it’s clear that Snapchat sees it as the best way to monetize the app. So, sorry kids: Discover is here to stay at the top of your stories.
Do you use Snapchat? What do you think of Discover being parked right at the top of your Stories?
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