TechCrunch’s content finally got the design it deserved

World’s largest and most influential technology blog TechCrunch finally got the design its content deserved. When I was introduced in the world of tech last year, I was surprised by the amateurish looks of the top blogs. The only one who did it for me was ReadWriteWeb, with its clean, red, and well-thought over lay-out.

But now that has changed. With the redesign, the ads have been tamed – orderly structured at the right and top -, the network links better highlighted, and – most importantly, TechCrunch has adopted the magazine style. No more endless texts, but short excerpts on the frontpage. By choosing this approach, TechCrunch’s design becomes more accessible for less web-savvy people who aren’t used to the overabundance of text. Maybe we should consider that at The Next Web as well.

(I’m not the only thinking this, I guess after RWW and TechCrunch adopting the magazine lay-out, more blogs will follow)

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Here’s a short overview of Techcrunch’s design during the years:

The design on the left lasted till May 2006, its succeeder wasn’t really never popular. Although it was the design which served TechCrunch during its big break-through.

I wonder what Mike Arrington has to say about the new lay-out (this is what he said about the green move).