The heart of tech

This article was published on September 7, 2017


Taylor Swift made a commercial for AT&T, and it’s glorious

Matthew Hughes
Story by

Matthew Hughes

Former TNW Reporter

Matthew Hughes is a journalist from Liverpool, England. His interests include security, startups, food, and storytelling. Follow him on Twi Matthew Hughes is a journalist from Liverpool, England. His interests include security, startups, food, and storytelling. Follow him on Twitter.

AT&T just released a commercial starring Taylor Swift that’s so good, you can almost forgive them for being AT&T. I’ll stop typing now and just let you watch it.

The spot shows the popstarlet and unabashed Right Said Fred fan Taylor Swift as she traverses the mundanities of her daily life, eating kale salads, recording music, falling down Internet rabbit holes, and duelling Andy Samberg.

So, why am I writing this? Other than as an experiment to prove that there’s such a thing as too much creative freedom. Erm… tech angle… AT&T. iPhones. The internet. Something.

Did you know TNW stands for “Taylor’s Newest Weblog?”