There is a phenomenon of sorts sweeping across the US and it’s a smart one at that. It’s called Tastecasting, and it involves bringing together of local cafes and restaurants, and connecting them with influential social media folk.
The club that pioneered the scheme is based in Ohio, and it’s job is to draw on a pool of influential Tweeters, bloggers, Flickrers, Facebookers and YouTubers from across the US. From that pool, restaurants, cafes and bars have the opportunity to invite
these online influentials to a complimentary meal or taste event.
In return, the hope is that they will each broadcast positive tweets, images and reviews about their meal to their followers and subscribers online. With 20 established “teams” across the US already, they impact to businesses looking to get the word out is substantial.
Pizza Restaurant owner Ted Dorr, told cbs4denver:
“They all come in and they are eating our pizza. We invited them over (to try) our pizza and our cuisine and they are twittering about it to all of their friends and followers on Twitter,” Dorr said. “It allows us to advertise less expensively, which gives us more funding to put elsewhere.”
Currently there is no charge to restaurants and no compensation for tasters, but TasteCasting may consider advertising sharing to tasters interested in becoming independent agents.