As part of T-Mobile’s Uncarrier 11 announcements, the company said it would dedicate the year to giving back to its customers. Part of this campaign was the T-Mobile Tuesday app, which offers giveaways for prizes of all monetary values every week, from paid vacations to 7-Eleven Slurpees and Domino’s pizzas.
But as you’d expect, when you offer to give out free shit, thirsty customers will come for it. Domino’s offer gave a whole pizza for each T-Mobile line, which meant a family of four under the same plan could be qualified for four separate pies.
As a result, Domino’s pizza became overwhelmed by excess demand and was unable to handle the volume, forcing it to back out of the giveaway indefinitely.
3/ OMG @TMobile customers slammed @dominos stores!! They saw 3x & 4x in a typical day and can’t handle the volume. pic.twitter.com/jVvDGAqduS
— John Legere (@JohnLegere) June 15, 2016
It probably didn’t help Domino’s when angry fans were tweeting at them about the giveaway fail, only to have a bot automatically reply to them how to still place an order.
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@dominos @TechieManny fix your bots
— Bauer (@Bauermetal) June 15, 2016
Logistics, right? In the meantime, T-Mobile will give out $15 Lyft credits instead so you can take your lazy ass to Domino’s, buy a pizza, and pick it up yourself. Next week’s T-Mobile Tuesday lineup includes a Wendy’s Frosty, so pray your local joint freezes enough ice cream up in time for the masses.
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