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This article was published on February 3, 2014


    Super Bowl 2014 ad round-up: Which one is your favorite?

    Super Bowl 2014 ad round-up: Which one is your favorite? Image by: AFP/Getty Images
    Jon Russell
    Story by

    Jon Russell

    Jon Russell
    Story by

    Jon Russell

    Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on T Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on Twitter, Angel List, LinkedIn.

    These days there’s almost as much chatter about the non-sporting aspect of the Super Bowl than the gameplay itself. Aside from Twitter and Facebook both battling to be the place for pre-, during- and post-match conversations, advertisers use the showpiece event as a canvas for their best ads.

    Let’s take a look at national ads and see which companies did what this year.

    Audi

    https://www.youtube.com/watch?v=zl0zw1YVZd4

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    http://www.youtube.com/watch?v=i_eiTQy1QZw

    Bud Light

    https://www.youtube.com/watch?v=PGq_b_RJuV4

    Butterfinger

    http://www.youtube.com/watch?v=C2fe8iS6v6g

    Coca-Cola

    https://www.youtube.com/watch?v=QKi2wjELK6A

    Doritos

    GoDaddy

    https://www.youtube.com/watch?v=WycoJMKzXZ4

    GoPro

    http://www.youtube.com/watch?v=qEsIMp67pyM

    Hyundai

    https://www.youtube.com/watch?v=yWiPEe-RiCM

    Jaguar

    Kia

    https://www.youtube.com/watch?v=Ob-wn52Dkmk

    M&Ms

    http://www.youtube.com/watch?v=q3Z4TQKGXbE

    Maserati

    http://www.youtube.com/watch?v=KmpiwU50f5w

    Microsoft

    RadioShack

    https://www.youtube.com/watch?v=oUwwZHdx6SU

    SodaStream

    https://www.youtube.com/watch?v=zxq4ziu-wrI

    Sonos

    Squarespace

    T-Mobile

    http://www.youtube.com/watch?v=xTaH-OtUv94

    Toyota

    http://www.youtube.com/watch?v=N5A3R4XqhOA

    Volkswagen

    https://www.youtube.com/watch?v=ns-p0BdUB5o

    Hashtags

    Marketing Land reports that 58 percent of ad that run nationally included hashtags.

    That’s the highest proportion yet, but interestingly most hashtags were non-social network specific — Facebook saw the highest mention of hashtags (just 9 percent), ahead of Twitter (8 percent).

    hashtag

    Headline image via TIMOTHY A. CLARY/AFP/Getty Images, other via Marketing Land