Story by
Jon Russell
Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on T Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on Twitter, Angel List, LinkedIn.
These days there’s almost as much chatter about the non-sporting aspect of the Super Bowl than the gameplay itself. Aside from Twitter and Facebook both battling to be the place for pre-, during- and post-match conversations, advertisers use the showpiece event as a canvas for their best ads.
Let’s take a look at national ads and see which companies did what this year.
Audi
https://www.youtube.com/watch?v=zl0zw1YVZd4
Beats Music
http://www.youtube.com/watch?v=i_eiTQy1QZw
Bud Light
https://www.youtube.com/watch?v=PGq_b_RJuV4
Butterfinger
http://www.youtube.com/watch?v=C2fe8iS6v6g
Coca-Cola
https://www.youtube.com/watch?v=QKi2wjELK6A
Doritos
GoDaddy
https://www.youtube.com/watch?v=WycoJMKzXZ4
GoPro
http://www.youtube.com/watch?v=qEsIMp67pyM
Hyundai
https://www.youtube.com/watch?v=yWiPEe-RiCM
Jaguar
Kia
https://www.youtube.com/watch?v=Ob-wn52Dkmk
M&Ms
http://www.youtube.com/watch?v=q3Z4TQKGXbE
Maserati
http://www.youtube.com/watch?v=KmpiwU50f5w
Microsoft
RadioShack
https://www.youtube.com/watch?v=oUwwZHdx6SU
SodaStream
https://www.youtube.com/watch?v=zxq4ziu-wrI
Sonos
Squarespace
T-Mobile
http://www.youtube.com/watch?v=xTaH-OtUv94
Toyota
http://www.youtube.com/watch?v=N5A3R4XqhOA
Volkswagen
https://www.youtube.com/watch?v=ns-p0BdUB5o
Hashtags
Marketing Land reports that 58 percent of ad that run nationally included hashtags.
That’s the highest proportion yet, but interestingly most hashtags were non-social network specific — Facebook saw the highest mention of hashtags (just 9 percent), ahead of Twitter (8 percent).
Headline image via TIMOTHY A. CLARY/AFP/Getty Images, other via Marketing Land
