This article was published on February 3, 2014

Super Bowl 2014 ad round-up: Which one is your favorite?


Super Bowl 2014 ad round-up: Which one is your favorite?
Jon Russell
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Jon Russell

Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on T Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on Twitter, Angel List, LinkedIn.

These days there’s almost as much chatter about the non-sporting aspect of the Super Bowl than the gameplay itself. Aside from Twitter and Facebook both battling to be the place for pre-, during- and post-match conversations, advertisers use the showpiece event as a canvas for their best ads.

Let’s take a look at national ads and see which companies did what this year.

Audi

https://www.youtube.com/watch?v=zl0zw1YVZd4

Beats Music

http://www.youtube.com/watch?v=i_eiTQy1QZw

Bud Light

https://www.youtube.com/watch?v=PGq_b_RJuV4

Butterfinger

http://www.youtube.com/watch?v=C2fe8iS6v6g

Coca-Cola

https://www.youtube.com/watch?v=QKi2wjELK6A

Doritos

GoDaddy

https://www.youtube.com/watch?v=WycoJMKzXZ4

GoPro

http://www.youtube.com/watch?v=qEsIMp67pyM

Hyundai

https://www.youtube.com/watch?v=yWiPEe-RiCM

Jaguar

Kia

https://www.youtube.com/watch?v=Ob-wn52Dkmk

M&Ms

http://www.youtube.com/watch?v=q3Z4TQKGXbE

Maserati

http://www.youtube.com/watch?v=KmpiwU50f5w

Microsoft

RadioShack

https://www.youtube.com/watch?v=oUwwZHdx6SU

SodaStream

https://www.youtube.com/watch?v=zxq4ziu-wrI

Sonos

Squarespace

T-Mobile

http://www.youtube.com/watch?v=xTaH-OtUv94

Toyota

http://www.youtube.com/watch?v=N5A3R4XqhOA

Volkswagen

https://www.youtube.com/watch?v=ns-p0BdUB5o

Hashtags

Marketing Land reports that 58 percent of ad that run nationally included hashtags.

That’s the highest proportion yet, but interestingly most hashtags were non-social network specific — Facebook saw the highest mention of hashtags (just 9 percent), ahead of Twitter (8 percent).

hashtag

Headline image via TIMOTHY A. CLARY/AFP/Getty Images, other via Marketing Land