Super Bowl 2014 ad round-up: Which one is your favorite?

These days there’s almost as much chatter about the non-sporting aspect of the Super Bowl than the gameplay itself. Aside from Twitter and Facebook both battling to be the place for pre-, during- and post-match conversations, advertisers use the showpiece event as a canvas for their best ads.

Let’s take a look at national ads and see which companies did what this year.

Audi

https://www.youtube.com/watch?v=zl0zw1YVZd4

Beats Music

http://www.youtube.com/watch?v=i_eiTQy1QZw

Bud Light

https://www.youtube.com/watch?v=PGq_b_RJuV4

Butterfinger

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http://www.youtube.com/watch?v=C2fe8iS6v6g

Coca-Cola

https://www.youtube.com/watch?v=QKi2wjELK6A

Doritos

GoDaddy

https://www.youtube.com/watch?v=WycoJMKzXZ4

GoPro

http://www.youtube.com/watch?v=qEsIMp67pyM

Hyundai

https://www.youtube.com/watch?v=yWiPEe-RiCM

Jaguar

Kia

https://www.youtube.com/watch?v=Ob-wn52Dkmk

M&Ms

http://www.youtube.com/watch?v=q3Z4TQKGXbE

Maserati

http://www.youtube.com/watch?v=KmpiwU50f5w

Microsoft

RadioShack

https://www.youtube.com/watch?v=oUwwZHdx6SU

SodaStream

https://www.youtube.com/watch?v=zxq4ziu-wrI

Sonos

Squarespace

T-Mobile

http://www.youtube.com/watch?v=xTaH-OtUv94

Toyota

http://www.youtube.com/watch?v=N5A3R4XqhOA

Volkswagen

https://www.youtube.com/watch?v=ns-p0BdUB5o

Hashtags

Marketing Land reports that 58 percent of ad that run nationally included hashtags.

That’s the highest proportion yet, but interestingly most hashtags were non-social network specific — Facebook saw the highest mention of hashtags (just 9 percent), ahead of Twitter (8 percent).

Headline image via TIMOTHY A. CLARY/AFP/Getty Images, other via Marketing Land