SumUp on Standing Out in Europe's 'Square Clone' Market

How do you stand out in the fierce ‘European Square clone’ market? We ask SumUp [Video]

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Martin SFP Bryant

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Martin SFP Bryant is the founder of UK startup newsletter PreSeed Now and technology and media consultancy Big Revolution. He was previously (show all) Martin SFP Bryant is the founder of UK startup newsletter PreSeed Now and technology and media consultancy Big Revolution. He was previously Editor-in-Chief at TNW.

Europe is proving a competitive market for Square-style services that let merchants take payments with mobile devices. iZettle, SumUp and Rocket Internet’s Payleven are all vying to grab a slice of the market.

So, how can one company stand out – especially when Square itself is starting to expand beyond the States and must surely have Europe near the top of its ‘to-do’ list?

At the Dublin Web Summit, I caught up with SumUp’s co-founder and COO, Petter Made, to find out how this Ireland-based service plans to take on its rivals who – let’s face it – all do very similar things.