This article was published on October 29, 2012

How do you stand out in the fierce ‘European Square clone’ market? We ask SumUp [Video]


How do you stand out in the fierce ‘European Square clone’ market? We ask SumUp [Video]
Martin Bryant
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Martin Bryant

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Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

Europe is proving a competitive market for Square-style services that let merchants take payments with mobile devices. iZettle, SumUp and Rocket Internet’s Payleven are all vying to grab a slice of the market.

So, how can one company stand out – especially when Square itself is starting to expand beyond the States and must surely have Europe near the top of its ‘to-do’ list?

At the Dublin Web Summit, I caught up with SumUp’s co-founder and COO, Petter Made, to find out how this Ireland-based service plans to take on its rivals who – let’s face it – all do very similar things.