Inside money, markets, and Big Tech

This article was published on November 11, 2008


    StudiVZ partners with mobile startup Nimbuzz

    StudiVZ partners with mobile startup Nimbuzz
    Patrick de Laive
    Story by

    Patrick de Laive

    CPO and co-founder, TNW

    Patrick de Laive is an experienced entrepreneur and daddy of Bo and Denne. He is co-founder of TNW and sporadicly invests in startups. He is Patrick de Laive is an experienced entrepreneur and daddy of Bo and Denne. He is co-founder of TNW and sporadicly invests in startups. He is a frequently asked speaker at (tech) events across the globe. Check his LinkedIn profile and @Patrick on Twitter for more information.

    The biggest social network in Germany, StudiVZ announced a partnership with Rotterdam based Nimbuzz.

    Basically it comes down to this:
    1. Nimbuzz enters a commercial partnership with social network StudiVZ (12 million users), bringing real-time web and mobile communication to their social networks.
    2. They have agreed on a revenue share that will start generating income from adverts sold on StudiVZ in ‘09
    3. Nimbuzz will add the following features to the StudiVZ community: location sharing, SIP calling, Personal Message and they have support for 11 languages.

    Nimbuzz claims to grow at 10k registrations a day and they have a 25% active user base in over 200 countries worldwide. More distribution deals will follow.

    It seems like Nimbuzz has found a way to tap into existing social networks in stead of building one of their own. I think that is a smart move. They have received over 25 million in funding from amongst others Mangrove and Holtzbrinck Ventures.

    Update: Holtzbrinck gmbh, bought StudiVZ a couple of years ago. Aha…. that explains part of the deal. If you are wondering what to spend 25 million on finding on here is one example. Yes, it is a Nimbuzz sponsored Porsche. That explains the 10k sign-ups a day!

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