Former CEO of The Next Web. A fan of startups, entrepreneurship, getting things done faster, penning the occasional blog post, taking photos Former CEO of The Next Web. A fan of startups, entrepreneurship, getting things done faster, penning the occasional blog post, taking photos, designing, listening to good music and making lurrrve.
Phonepay Plus, the mobile phone’s industry watchdog in the UK, has urged over 4000 schools to join their “Phone Brain” initiative. The initiative’s aim is to see children across Britain taught how to avoid scams and hidden charges that have polluted the mobile phone ringtone industry for so long.
The Phone Brain initiative is also supported by the Ministry of Sound record label as well as the Peter Jones Foundation, founded by Peter Jones of Dragons’ Den fame.
The initiative have created a lesson on ringtones for the national curriculum in the hope that it will ensure teenagers double check the small print before downloading commercial ringtones.
In my opinion the whole industry needs to be reviewed. I’ve heard some awful stories about the scams some ringtone companies inflict on children and teenagers worldwide – hopefully this helps, at least on an awareness level.
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