Phonepay Plus, the mobile phone’s industry watchdog in the UK, has urged over 4000 schools to join their “Phone Brain” initiative. The initiative’s aim is to see children across Britain taught how to avoid scams and hidden charges that have polluted the mobile phone ringtone industry for so long.
The initiative have created a lesson on ringtones for the national curriculum in the hope that it will ensure teenagers double check the small print before downloading commercial ringtones.
In my opinion the whole industry needs to be reviewed. I’ve heard some awful stories about the scams some ringtone companies inflict on children and teenagers worldwide – hopefully this helps, at least on an awareness level.