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This article was published on August 31, 2010


Staples To Sell Amazon’s Kindle

Staples To Sell Amazon’s Kindle
Matt Brian
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Matt Brian

Matt is the former News Editor for The Next Web. You can follow him on Twitter, subscribe to his updates on Facebook and catch up with him Matt is the former News Editor for The Next Web. You can follow him on Twitter, subscribe to his updates on Facebook and catch up with him on Google+.

Staples, one of the world’s leading office supplies retailers, is to stock the Kindle, Amazon’s hugely successful e-reading device in more than 1,500 of its US stores, according to Reuters.

The deal, which will see the $139 version of the Kindle, the 3G model and the Kindle DX going on sale, is Amazon’s attempt at getting its e-reader in a number of different retail locations, taking a direct aim at Barnes and Noble’s Nook, which is currently on sale within its own stores but also at Best Buy.

Amazon has already reached a deal with Target to start selling the Kindle in its stores, starting back in April, helping to drive sales of the device to over 5 million units since its launch in 2007.

We know that the newest Kindle models are selling well, so well that Amazon simply can’t stock enough of them. A move into bricks and mortar stores will allow customers to interact with the device before purchase, helping to increase casual sales that were previously unavailable.

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