Swedish start-up Squace has introduced a new way of browsing the internet on your mobile. They’ve developed a service that allows users to browse without typing. Instead of a list of headlines, Squace shows a grid of little squares.
Each square is linked to a Web service such as a newsfeed, web site, game or widget. When you hover over one of these squares, a pop-up revealing the connected content and share feature appears. With a click, users open a new page with the desired content. According to the founder, Aage Reerslev, it’s a “game-changer”.
He might be right. Mobile browsing isn’t easy for not so tech-savvy people and Squace has been putting quite some effort in developing a new way of intuitive browsing. The company was founded in 2006 and privately funded by more than 30 private investors. While developing the service, it was thoroughly tested. In a study by the Royal Institute of Technology in Stockholm, participants were asked to solve 10 information-searching problems. With Squace, they did it with up to 88 percent fewer clicks in nine out of ten problems, and up to 78 percent faster in eight out of ten problems, compared with a leading carrier’s mobile Internet portal and software.
Although the statistics are impressive, I’m not totally feeling this new way of browsing yet. Especially when it comes to news, I prefer to see a list of headlines. It’s quicker for me to scroll to list like this than to hover over a dozen squares. Yet the sharing function does gets me excited. With a few clicks, my friends receive the content I want to show them. Also, I can easily bookmark interesting pages. But of all of this is only worth it if my friends join. How can I lure them into the world of Squace? Maybe they would come and check it out if I could put a widget with my shared Squace items on my blog. Solutions like these will help Squace to become viral. There’s your new top priority, Squace team.