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This article was published on August 15, 2014


Sprint’s new CEO announces ‘very disruptive’ mobile plans coming next week

Sprint’s new CEO announces ‘very disruptive’  mobile plans coming next week Image by: AFP/Getty Images
Roberto Baldwin
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Roberto Baldwin

Roberto Baldwin was a reporter for The Next Web in San Francisco between April 2014 and March 2015. Roberto Baldwin was a reporter for The Next Web in San Francisco between April 2014 and March 2015.

Well it looks like the new CEO of Sprint, Marcelo Claure isn’t wasting any time. In a company-wide address, the new carrier boss announced new priorities for the company including reduced prices.

The telecom industry site, Light Reading reports  that in a town hall call today, Claure said that the company would be announcing “very disruptive” pricing next week as part of its three new business priorities. These are: reduce prices, improve the network and decrease operational costs.

Claure wants customers to think twice before signing up with a Sprint competitor. That might be good news for anyone shopping for a new carrier. It also sounds a bit like T-Mobile’s rhetoric, which could pit the two companies against each other when only last week they were on the verge of a merger.

➤ Sprint CEO: Price Cuts First, Best Network Next [Light Reading]

Image credit: AFP/Getty