The heart of tech

This article was published on July 11, 2013


Sprint announces new cheaper unlimited plans with lifetime guarantee

Sprint announces new cheaper unlimited plans with lifetime guarantee Image by: Jamie Squire
Josh Ong
Story by

Josh Ong

Josh Ong is the US Editor at The Next Web. He previously worked as TNW's China Editor and LA Reporter. Follow him on Twitter or email him a Josh Ong is the US Editor at The Next Web. He previously worked as TNW's China Editor and LA Reporter. Follow him on Twitter or email him at [email protected].

Sprint today announced new unlimited plans with lower pricing that come with a guarantee promising customers limitless talk, text and data for life.

For the Unlimited, My Way plan, customers choose the number of lines they want (starting at $50 for one) and pay $30 per line for unlimited data. By comparison, Sprint’s current Simply Everything unlimited plan for individuals starts at $109 in my area and doesn’t include mobile hotspot data.

Sprint is also offering a new All-in plan that adds 5GB of mobile hotspot service for a total cost of $110.

Here are the details on Sprint’s guarantee, which takes effect with the new plans on July 12:

  • All customers on an Unlimited, My Way plan or a My All-in plan will have unlimited talk and text guaranteed for the life of the line of service.
  • Customers who select unlimited data on an Unlimited, My Way plan or a My All-in plan will have unlimited data guaranteed for the life of the line of service.
  • The guarantee will apply to customers as long as they remain on the plan, meet the terms and conditions of the plan and pay their bill in full and on-time.
  • The guarantee is non-transferrable.

Existing Sprint customers can switch to the new plans without extending their contracts.

Comparing itself against competing wireless companies, Sprint boasted that customers will save as much as $240 per year from Verizon and $120 per year from AT&T and T-Mobile. T-Mobile, which bills itself as an “uncarrier,” announced a new Jump plan for upgrading smartphones more frequently just yesterday.

Japanese carrier Softbank completed its $21.6 billion acquisition of Sprint on Wednesday.

Photo credit: Jamie Squire/Getty Images