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This article was published on April 8, 2015

Sprinklr buys GetSatisfaction, adding customer service to its platform

Sprinklr buys GetSatisfaction, adding customer service to its platform
Amanda Connolly
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Amanda Connolly

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Amanda Connolly is a reporter for The Next Web, currently based in London. Originally from Ireland, Amanda previously worked in press and ed Amanda Connolly is a reporter for The Next Web, currently based in London. Originally from Ireland, Amanda previously worked in press and editorial at the Web Summit. She’s interested in all things tech, with a particular fondness for lifestyle and creative tech and the spaces where these intersect. Twitter

Social media management firm Sprinklr has announced today that it has acquired GetSatisfaction – an online community platform used to connect customers and companies.

The terms of the deal have not been made public.

Sprinklr has added four other companies to its portfolio in the past 14 months as it expands on its cloud experiences – Pluck, Branderati, Dachis Group and Facebook ad optimization platform TBG Digital.

The company also recently announced a new funding round of $46 million, as well as its new Experience Cloud Initiative. Sprinklr is now classed as a tech ‘unicorn’ as it is valued at more than $1 billion.

➤ Sprinklr Speeds Social Spree With Get Satisfaction Acquisition [Forbes]