
Story by
Owen Williams
Former TNW employeeOwen was a reporter for TNW based in Amsterdam, now a full-time freelance writer and consultant helping technology companies make their word Owen was a reporter for TNW based in Amsterdam, now a full-time freelance writer and consultant helping technology companies make their words friendlier. In his spare time he codes, writes newsletters and cycles around the city.
It’s not like there’s not enough Star Wars branded things around, right? Apparently not: Spotify is joining Facebook, Google and others with a just launched site that uses The Force to help you find your Star Wars match.
You’ll sign in with your Spotify account, then the service determines which character you are from the films based on your listening habits as well as a custom playlist.
Apparently because I listen to Teen Pop, Dance Pop and Contemporary music I’m a match for Luke Skywalker, which gave me a customized playlist for to match his character.
That playlist, which was really just full of hits like Sorry by Justin Bieber, is what Luke Skywalker would love while jamming out in space, or whatever.

If you literally haven’t had enough Star Wars merchandising yet, check out Spotify’s new micro-site to find out your match.
➤ Spotify Star Wars [Spotify]
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