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This article was published on February 21, 2018

Spotify ‘on its way’ to creating first hardware product

Spotify ‘on its way’ to creating first hardware product
Bryan Clark
Story by

Bryan Clark

Former Managing Editor, TNW

Bryan is a freelance journalist. Bryan is a freelance journalist.

A trio of job listings on Spotify’s website are again getting the rumor mill swirling about new hardware.

First spotted by MusicAlly, one of the jobs details the company is “on its way to creating its first physical products,” and that it was seeking someone to work in its Stockholm office to handle “manufacturing, supply chain, sales, and marketing.”

Products, plural, is perhaps what’s most interesting. While it’s easy to envision an iPod-like device that steals fractional marketshare from competitors like Apple, it’s difficult to wrap your head around what appears to be Spotify’s big picture idea for the hardware division.

Credit: Zatz Not Funny

While details are scant, we can glean some information from a previous job listing. In it, the company noted a desire to create a “category defining product akin to Pebble Watch, Amazon Echo, and Snap Spectacles,” suggesting the inclusion of smart assistants, augmented reality capability, and voice control.

So perhaps iPods and portable music players aren’t the end game after all. Instead, it seems Spotify is exploring multiple fronts, perhaps including a smart speaker, and a wearable device.

It’s too soon to tell.

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