This article was published on December 8, 2010

Spotify still on course for US launch, release date still unknown


Spotify still on course for US launch, release date still unknown

Spotify is still on course for a US launch, according to its CEO Daniel Ek, but an official release date is still far from being revealed.

Speaking at the D: Dive Into Mobile conference, hosted by AllThingsD, Ek explained that Spotify wasn’t a normal company that needs to build and release a product, it has to enter negotiations and make complex deals with recording companies before it even contemplates launching in the US.

Ek did give an idea of pricing, noting that a subscription would cost its US customers $10 per month, a similar pricing model to the rest of Europe.

Spotify stands above other music streaming services that have tried and failed to implement a similar structure to their offerings, just yesterday, Sly Songs announced it would closing stating it was unable to reach a large enough userbase. Last week we reported that although Spotify was posting profits in Sweden, it was actually making a loss in the UK.

Spotify has already established a loyal userbase in Sweden, Norway, Finland, the UK, France, Spain and the Netherlands. Users in these countries can listen to an unlimited number of tracks with a free account, which are punctuated with ads, or they can subscribe to to a monthly plan which removes all advertising and allows music to be streamed from the users mobile phone by way of a smartphone app.

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