Spotify is teaming up with electronic dance music (EDM) streaming service Beatport to bring its users curated playlists as well as exclusive videos and tracks.
In addition, Spotify will also be able to offer programming from festivals and events run by music company SFX, which owns Beatport.
Beatport’s new CEO Greg Consiglio told Billboard:
We have a unique perspective on what’s trending, which new artists are breaking. We’re taking that expertise to Spotify — we’ll be curating unique weekly playlists that really only Beatport can do.
It’s a really interesting opportunity for us to be looked at by Spotify, where they have a lot of electronic music, but they don’t have the same expertise that we do.
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Beatport is getting increasingly interested in video. Speaking of the nature of content his company was working on, Consiglio said, “There’s an awful lot of behind-the-scenes, very interesting footage that happens at (SFX-owned festivals including TomorrowWorld, Rock In Rio, Electric Zoo and Mysteryland). Original content that we’re now starting to shoot that captures the essence of what’s going on in electronic music.”
Spotify announced in May that it would soon begin offering video and had partnered with major outlets like Vice News and Comedy Central to source content.
It’ll be interesting to see if plugging in Beatport’s stream of exclusive content and video is enough to keep Spotify afloat in the wake of Apple Music’s launch. The EDM service says it adds about 25,000 new tracks a week to its roster.
Spotify’s chief content officer Ken Parks, is hopeful of that. He said, “Two billion times every month, our listeners discover an artist they’ve never heard of through a Spotify playlist. I’m really pleased that we can include Beatport’s new music exclusives to our deep catalogue of both rising and established artists.”
➤ SFX and Spotify Partner to Create Electronic Music Destination on Spotify [Business Wire via Billboard]
Read next: Revealed: Spotify had no idea how much you’d hate its new logo color
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