Digital music streaming and discovery company Spotify has just announced that it is removing the 5 plays-per-song cap that previously restricted its non-paying users in the UK from playing individual tracks more than five times.
The news, first reported by MusicAlly, is welcome for those in the UK who use Spotify but aren’t currently paying for the service.
I mean, who doesn’t like playing his favorite track over and over and over?
The limit – first introduced in April 2011 – was imposed on all Spotify Free users after 6 months of usage, but after today every one of them will be able to streaming their fave songs as much as they like.
As MusicAlly’s Stuart Dredge notes, the cap had already been removed in Sweden, Finland, Norway, the Netherlands and Spain more than a year ago. Spotify says it won’t comment beyond the blog post announcing the change.
The company recently revealed that it now has in excess of 24 million active users, with more than 6 million paying subscribers. Since launch, Spotify claims it has paid out more than $500 million to rights-holders.