Spotify, the innovative and widely respected music streaming app has increased the quality of its sound to CD level, aiming to increase interest in its premium subscription option.
Initially, not every song will be available in ‘CD Quality’, but the Swedish/UK based startup aims to have their entire catalogue covered over the next few weeks.
Daniel Ek, the companies chief executive told the Telegraph:
“Providing great sound quality has always been an important goal for us. Now, we’re taking the next step in offering an unparalleled listening experience.”
Spotify premium users can enable higher quality streaming by visiting the service’s preference menu and ticking the “enable high bitrate” box.
The free service of the online application is advertising supported and won’t see any upgrades in sound quality.
Spotify don’t seem to be under any illusions however and realise improved sound quality alone isn’t likely to be a sole motivation for users to upgrade. The company are also touting, access to pre-releases, concert tickets and soon mobile sync.
The premium subscription model costs £9.99, and unfortunately the service is still unavailable to users in the US – now you know how we feel when we hear how much you adore Pandora :)