This article was published on June 30, 2010

Spoonfed aims for the Bullseye


Spoonfed aims for the Bullseye
Steve Kennedy
Story by

Steve Kennedy

Industry veteran, started in medical electronics, then mobile, ISP/Telco and mobile/wireless. Been in the industry for over 20 years. Involv Industry veteran, started in medical electronics, then mobile, ISP/Telco and mobile/wireless. Been in the industry for over 20 years. Involved in various start-ups and early stage investor and write for various tech sites. Mainly now just professionally annoy people (sometimes). Can be found on Twitter as stevekennedyuk and on a techie blog Euro Tech News.

Spoonfed Logo
Spoonfed who provide free London event listings have launched a new service called Bullseye. Whilst Spoonfed’s 30,000+ per month listings are aimed at consumers, Bullseye targets businesses, specifically the event organisers and promoters.
Bullseye allows organisers to select campaigns based on Web, Email, SMS, MMS and social networking while monitoring the success of each channel. Various promotional tools are also available such as discount codes, ‘one off codes’ and mobile flyers.

This could be a really powerful proposition as Spoonfed can utilise both systems to feed each other with Spoonfed driving consumers to the site and Bullseye attracting the events (which drives more consumers which therefore should attract more promoters).

Other listings sites could have some serious competition on their hands.